Facebook finally admitted that it has 8.7% of its 955 million active users who might not be real. Fake profiles made up 4.8% of the fakes, user-misclassified accounts amounted to 2.4%, and 1.5% of users were described as “undesirable”.
The estimate came at a time of growing concern about the value of marketing on the platform and at a time when the company had to declare a loss.
In total, the company said it estimated there were 83.09 million fake users, which it classified in three groups.
The largest group of “fakes” were duplicates, which the company defined as “an account that a user maintains in addition to his or her principal account.”
Others were described as “user-misclassified” where, Facebook explained “users have created personal profiles for a business, organisation, or non-human entity such as a pet”.
Finally, “undesirable” accounts were profiles deemed to be in breach of Facebook’s terms of service. Typically, this means profiles which have been used for sending out spam messages or other content. Security experts said there are many of profile which was infected with virus, when ever that profile comes online it starts spamming virus to other friends through chat & post on walls.
It is second and third type of category of people that could affect small businesses. In a separate investigation also revealed by security firms that people were Providing fake likes to their Clients. Facebook “Likes” are highly valued by many leading marketing departments. Some companies have attracted millions of “likes” which could be fake, based on the latest revelation by facebook.
Many companies are getting most of traffic from facebook, so its valued highly. Facebook makes money by charging companies a fee to show adverts designed to attract new “likes”. If people are clicking through this marketing method then facebook will charge client but the client has in fact received no benefit of marketing because no legitimate client has visited site, in other words. This can be a real worry for small businesses, and a worry for facebook as well in the long run if businesses get put off from the idea of advertising.